HTC Sense
Smartphones Take Android to New Heights: HTC Sense Smartphone HTC Sense
smartphones are succeeding greatly in the smartphone market. Should Apple worry about its ecosystem?
When we first spent some time with the HTC Sense experience a couple of years ago, we understood why HTC CEO Peter Chou predicted that his company would grow rapidly in the years ahead. In Q1 2011, according to a recent Gartner report, the HTC Sense experience was the preferred Android experience among smartphone buyers. 9,313,500 HTC smartphones were sold during that quarter, most of which were HTC Sense smartphones powered by Android.
RIM and Apple both have wider distribution on a global scale, yet only managed to sell 13 and 17 million smartphones in Q1 2011, respectively. A range of new HTC Sense smartphones will be released by more carriers in the weeks and months ahead. DigiTimes recently reported that Apple has cut the iPhone production in Q2 2011, indicating that the gap between the HTC Sense and iOS experience could possibly be decreasing as we speak.
Android smartphone sales in general turn out to have been strong in the first quarter of 2011 too. If you take the HTC Sense smartphones powered by Android out of the equation, Android and Symbian represented approximately 27 million sold smartphones each, or approximately 54% of all sold smartphones during the quarter. With the HTC Sense smartphones included, Android and Symbian accounted for 63% of smartphone sales in Q1 2011.
Apple and RIM accounted for 17% and 13% respectively. Earlier this year, we predicted that Apple and RIM would have approximately 15% market share each in 2015. Apple will eventually reach a point where adding the iPhone
to more carriers for a natural reason is no longer a possible strategy. So far, the company has yet to reveal how it's going to avoid becoming the next Nokia at that point, as in avoid slashing prices until a dramatic strategy change becomes the best option.
Our prediction could simply have been too optimistic when it came to iOS. According to Apple, the iPhone has been crucial in getting people to buy iPads
and Macbooks
. What would happen if people started getting attracted to other types of smartphones because Apple believed that only one smartphone matters? For some time, carriers have slashed iPhone prices to avoid that from happening, but the iPhone is on the verge of losing that kind of carrier support.
Then what, Apple? We'll tell you what; your ecosystem will fall apart, rapidly.
infosyncworld
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