NRF and South Carolina Retailers Air Radio Ads Urging Graham and DeMint to Support Swipe Fee Reform
WASHINGTON--(BUSINESS WIRE)--The National Retail Federation and the South Carolina Merchants Association today announced the launch of a radio advertising campaign urging Senators Lindsey Graham and Jim DeMint to oppose efforts to delay a new federal law that would save retailers and consumers more than $1 billion a month by lowering “swipe” fees banks charge to process debit card transactions.
“Two out of every one hundred dollars we spend in stores or online go to the credit card industry,” an announcer says in the new radio ads. “America needs swipe fee reform now, not later. Call Senators Graham and DeMint today… Tell them to stop the big bank credit card industry from swiping our money.”
06/01/2011 - 03:02 PM
NRF and North Carolina Retailers Air Radio Ads Urging Hagan to Support Swipe Fee Reform
WASHINGTON--(BUSINESS WIRE)--The National Retail Federation and the South Carolina Merchants Association today announced the launch of a radio advertising campaign urging Senators Lindsey Graham and Jim DeMint to oppose efforts to delay a new federal law that would save retailers and consumers more than $1 billion a month by lowering “swipe” fees banks charge to process debit card transactions.
“Two out of every one hundred dollars we spend in stores or online go to the credit card industry,” an announcer says in the new radio ads. “America needs swipe fee reform now, not later. Call Senators Graham and DeMint today… Tell them to stop the big bank credit card industry from swiping our money.”
06/01/2011 - 03:02 PM
NRF and North Carolina Retailers Air Radio Ads Urging Hagan to Support Swipe Fee Reform
A provision in the 2010 Wall Street reform bill will reduce the fees by an estimated 70 percent, saving about $14 billion a year that retailers plan to pass along to their customers through discounts or other benefits, but the banking industry is spending millions of dollars to delay the reform.
As the world's largest retail trade association and the voice of retail worldwide, NRF's global membership includes retailers of all sizes, formats and channels of distribution as well as chain restaurants and industry partners from the United States and more than 45 countries abroad. In the United States, NRF represents the breadth and diversity of an industry with more than 1.6 million American companies that employ nearly 25 million workers and generated 2010 sales of $2.4 trillion. www.nrf.com
Listen to Radio Ad at http://swipefees.nrf.com/ads
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